Company Branding

Advanced Branding

It is important that your referral program is in line with your company branding. In Firstbird, you can create different job headers for your jobs, and different share logos and share texts for sharing on social media platforms.

Administrators are able to create and edit brandings. As soon as a new branding has been successfully created, this branding is visible when you create a new job. If no additional branding has been created, the “Branding” field is not visible and the default branding will be chosen automatically.

As an additional add-on, at Firstbird you can customize the sharing text for each social media channel (Facebook, LinkedIn, Xing and Twitter) in different languages.

 

Edit your Default Branding

In each Firstbird Account (except in Free plan), the default branding can be edited. Log in to your Firstbird Account, click on your name top right, and a drop down menu will appear. Go to “Account Preferences” next to “Branding”, and at “Job advert” you will see the default branding.

To edit this, please click the function “Edit”. The name “Default Branding” cannot be changed and you will not be able to delete this branding.

 

Share Logo and Company Description

To personalize your job share, please upload a logo and enter a short company description (max. 155 characters) here. As soon as a Talent Scouts shares a job in one of his/her social media accounts, both will be visible. Read more if you need any assistance in uploading your logo.

Example:

 

Job View

Visible with each job are the company name, the address of the company’s homepage, and the job header. You can upload the job header here and confirm your upload by clicking “Crop Image”.

When you have finished your changes, click the button “Save Changes” .

Example:

 

Customize Sharing Text

You as an Administrator are able to create your individual sharing text for each branding in the following languages: English, German and French.

Before you start editing, please choose the language you would like to adapt first.

Next, click to the social network you would like to start with, and click the “Edit” function and the editor will expand. We highly recommend you keep all sharing texts short and simple in order not to lose the attention of your potential applicants.

In case you are not happy with your new text, you can reset by clicking the “Reset by default” function.

Please do not forget to save your changes by clicking the yellow button “Save Changes” before you leave the page or choose another language.

 

Create a new additional Branding

To create an additional branding, log in to your Firstbird Account, click on your name top right, and a drop down menu will appear. Go to “Account Preferences”, next to “Branding”, and click the button “+ New branding”.

A new window will pop up, where you can enter the name for your new branding. This name of your branding will be visible in a drop down menu when you create a new job. Confirm the name by clicking the button “Add”.

 

Share Logo and Company Description

To personalize your job share, please upload a logo and enter a short company description (max. 155 characters) here. As soon as a Talent Scouts shares a job in one of his/her social media accounts, both will be visible. Read more if you need any assistance in uploading your logo.

Example:

 

Job View

Visible at each job are the company name, the address of the company’s homepage, and the job header. You can upload the job header here, and confirm your upload by clicking “Crop Image”.

When you have finished your changes, click the button “Save Changes” .

Additional brandings can be edited any time by clicking the function “Edit”.

Example:

 

Customize Sharing Text

You as an Administrator are able to create your individual sharing text for each branding in the following languages: English, German and French.

Before you start editing, please choose the language you would like to adapt first.

Next, click to the social network you would like to start with, and click the “Edit” function and the editor will expand. We highly recommend you keep all sharing texts short and simple in order not to lose the attention of your potential applicants.

In case you are not happy with your new text, you can reset by clicking the “Reset by default” function.

Please do not forget to save your changes by clicking the yellow button “Save Changes” before you leave the page or choose another language.

 

Delete Branding

As soon as you delete one of your created brandings which is in use at an active job, it will be automatically replaced by the default branding.

To delete a branding, go to your “Account Preferences” - “Company Branding” and click on the function “Delete” next to the branding you would like to delete. A new window will pop up. Please confirm the final deletion by clicking the button “Delete”.

Where to find: Click on your Name (top right) - Account Preferences - Company Branding

 

Select Branding for Jobs

In the edit mode for a new job, you can choose at “Branding”, by means of a drop down menu, the branding which has been created by an Administrator. Read more to learn how to create a new job in Firstbird.

The feature “Branding” will not be visible if no additional branding has been created by an Administrator, and the default branding will be used automatically.

If no further Brandings have been created by you or another Administrator, the “Branding” field will not be visible at the job creation, since the Standard Branding will automatically be selected.

 

A Tip for Uploading a Logo

In the case that you have problems in uploading your company logo, try out the following:

1. Open the logo in an image editing program (e.g. IrfanView).
2. Choose the function "Canvas size" (the name for the function in IrfanView). The name of the function will depend on the type of image editing program you are using.
3. Change the canvas dimension in pixels. The result should be a square version of your company logo (min. 200 x 200 pixel).
4. Choose the canvas color (mostly white).
5. Save your changes.

After completing these steps, you should have no problem in uploading your company logo.

If a problem continues to occur, don't hesitate to contact our support team via support@firstbird.com.